If you like what you’ve read on this website and you want to make your marketing more effective, you should hire me.More
Direct Response Copywriting For Male vs Female Audiences
Men who are trying to sell products to women can hit a wall developing “middle of funnel” advertising. Here’s how to fix that.More
Rich Brand, Poor Brand
Should growing your DTC brand feel easy? Nothing worth doing is easy, but if your goal feels like pushing a big rock up a hill for eternity, it’s probably a sign you should do something else.More
Find A Meta Ads Agency Without Getting Ripped Off
Controversial opinion: if you can’t find the right agency for your brand after multiple attempts, it’s a skill issue.More
Top 5 Most Misleading eCom KPIs (Don’t Get Fooled)
As marketers, we think we’re immune to data manipulation and…storytelling. But we’re not! So here are five data manipulation “dark patterns” to watch out for.More
Scaling Supplements With Meta Ads: 6 Things You Need To Know
Supplements are one of the hardest categories to scale on Meta, but the potential payoff is high. I talked to an expert to get the facts about scaling supplements with Meta ads.More
10 Ways To Optimize Meta Ads OUTSIDE Your Ad Account
You’ll struggle to grow your brand with Meta ads if these 10 factors outside your ad account are not dialed in.More
7 Winning Meta Ads Creative Formats
There are thousands of Meta ads creative ideas you could test. But I’d start with these seven–I’ve seen them scale for dozens of brands.More
Launch A Brand On Meta Pt 1: Media Buying
I’m going to tell you how to launch a brand on Meta with 70-80% confidence, starting with media buying strategies.More
Media Attribution at $1M, $10M, $25M, $50M & Beyond
I’m writing another post about media attribution because y’all keep arguing about media attribution. Here’s how to do it at every size.More
AMA: Am I Spending Enough On Meta Ads
Am I Spending Enough On Meta Ads to see it “working”? This is one of the most common questions I get, so I’ll answer it here.More